Why this retailer is skipping Millennials and Gen Zers for Gen X customers.
New York CNN – Most retailers are outdoing themselves to remain related by courting youthful Millennial and Gen Z buyers. It isn’t the top of the lands. Because it seems to be to develop its buyer base, Lands’ Finish bucks the pattern by embracing the precept of “Forgotten eraGen Xers. They’re the era of shoppers … Read more